We all drool over those gorgeous designer bags and shoes, but let’s be honest – most of us can’t justify the cost.

Luckily, there’s a world of designer-inspired “dupes” out there, and AliExpress is a great place to start your hunt.

Get ready to learn the tricks of finding those hidden gems, but remember, there are always things to remember before you click “buy”.


Before diving into specific search methods, let’s get some basics out of the way. Regarding dupes and designer goods, AliExpress is a grey area.


Prada Handbag For Womens

AliExpress Hidden Link for Prada Handbag For Womens

AliExpress hidden links are product listings on AliExpress that cannot be found through regular search methods. Typically, these links are created by sellers who offer the following:

  • Designer Replicas or “Dupes”: These goods closely mimic the appearance of luxury designer items, often without directly using the brand names or logos to skirt AliExpress’s counterfeit policies.
  • Branded Goods at Suspiciously Low Prices: Though less common, hidden links are sometimes used for brand-name items sold at prices far below what’s generally considered legitimate. This can indicate counterfeit products.

What are Dupes?

The word “dupe” is short for duplicate, but it has a specific meaning in fashion and beauty. Dupes resemble the design, appearance, or function of more expensive, often high-end, items. They offer a way to achieve a similar style without the designer’s price tag.

Here’s what dupes typically are and what they aren’t:

Dupes Are:

  • Visually similar in shape, colour, or overall aesthetic
  • They are more affordable than their luxury counterparts
  • Often labelled as “inspired by” or “lookalike.”

Dupes Aren’t:

  • Exact replicas with counterfeit logos or brand names
  • Made with the same quality materials or craftsmanship as designer items
  • Intended to deceive people into thinking they’re the real deal

Why the Rise of Dupes?

The desire for fashionable items is universal, but budgets aren’t. Dupes cater to those who want a specific style without the financial burden associated with luxury brands.

Social media influencers showcasing affordable “dupes” alongside designer originals fuel the search for alternatives even further.

Why do hidden links exist?

  • Counterfeit Measures: AliExpress actively prohibits the sale of counterfeit goods. Hiding these types of products is an attempt by sellers to evade detection and remain operational on the platform.
  • Brand Protection: Sometimes, even sellers offering items “inspired by” designer styles (dupes), but not outright fakes, utilize hidden links to reduce scrutiny from both competing sellers and brands themselves.

AliExpress Policies on Dupes

Louis Vuitton Handbag High Quality With Box

AliExpress Hidden Link for Louis Vuitton Handbag for women With Box

It’s essential to understand that AliExpress has strict policies against selling counterfeit goods. This means you won’t find sellers blatantly advertising fake Louis Vuitton bags or Rolex watches.

However, the line blurs significantly where dupes come into play.

  • The Official Stance: AliExpress prohibits “replicas” and “counterfeits.” Sellers cannot use brand names or logos without authorization.
  • The Reality: Enforcement can be inconsistent. Items that don’t directly copy logos but evoke designer styles may need to be fixed. This doesn’t make it legal, but it explains why you might find these goods.
  • Buyer Beware: Ultimately, you’re responsible for understanding the risks. While AliExpress has buyer protection programs, purchasing something you suspect is counterfeit won’t give you much recourse if customs seize it or it turns out to be poor quality.

Important Note: We encourage you to find many legitimate and stylish items on AliExpress, because the risks and complexities involved in designer-inspired dupes on AliExpress are HUGE.

Understanding the Risks

AliExpress Hidden Link

AliExpress Hidden Link for Louis Vuitton women bag

Finding dupes on AliExpress involves a degree of “buyer beware”. Here’s why:

  • Know the Difference: Be aware of the line between dupes (inspired by designs) and counterfeits (attempting to pass as the real thing). Customs and intellectual property laws primarily crackdown on counterfeit goods.
  • Manage Expectations: Dupes aren’t meant to be perfect replicas. Accept that you’re trading designer quality for an affordable look.
  • Ethical Reflection: Consider whether seeking out dupes aligns with your values regarding fair compensation for design and ethical manufacturing practices. It’s a personal choice.


AliExpress doesn’t have a “Designer Dupes” category, so finding those lookalike items requires a bit of sleuthing.

Finding dupes on AliExpress often means understanding how sellers list these items to avoid direct references to designer brands.

Here are the essential techniques to try:

Code Words and Misspellings

Sellers who want to list dupe-like items without getting flagged by AliExpress often resort to a few specific tactics:

  • “Inspired by” or “Designer Inspired” signals that an item draws inspiration from a luxury brand’s style without officially claiming to be a replica.
  • “High-Quality Replica” or similar: Phrases like this try to walk a fine line and can sometimes suggest closer replication than a vaguely “inspired” item.
  • Misspellings: You might see brands like “Guci” instead of “Gucci” or “Channal” instead of “Chanel.” This is an attempt to avoid automatic detection by AliExpress.


  • Not ALL Sellers: Using these tactics doesn’t guarantee a seller is listing counterfeit goods or even high-quality dupes. Some are overly cautious.
  • Focus on the Product: Always check images closely and read reviews. Over-reliance on code words can lead to low-quality knockoffs instead of thoughtfully produced, designer-inspired pieces.
  • Ethical Reminder: Intentionally buying counterfeit products has legal and ethical implications. This section helps you understand how some sellers operate, not an endorsement of fake sales.

AliExpress Image Search

Hidden Link

AliExpress Hidden Link for Nike Sneakers

AliExpress has a handy image search tool that can be surprisingly effective for finding dupes. Here’s how to use it and what to keep in mind:

  • How it works:
    • Find a picture of the designer item you’re seeking a dupe for (websites, Pinterest, etc.).
    • On AliExpress, click the camera icon in the search bar.
    • Upload the image and see what the results yield.
  • Success Isn’t Guaranteed: AliExpress’s image search algorithm focuses on visual similarity. However, it may need to be more sophisticated to distinguish designer originals from well-made dupes.
  • Use Cases:
    • I am getting a general feel for what might be out there regarding a particular style.
    • Finding variations of an item you like (different colours, slightly different sizes).
  • Caveats:
    • You might get tons of unrelated results, especially for generic images.
    • Quality will vary drastically in the results – always rely on additional factors like reviews.

Tip: Image search works best when the picture you upload is clear, features the item prominently, and preferably has a plain background.

Seller Communication

Directly contacting sellers on AliExpress and asking for designer dupes is risky.

Here’s why and how to approach it with extreme caution:

  • Seller Trustworthiness: Many legitimate sellers won’t want to engage in conversations that could be interpreted as skirting intellectual property rules, even if they technically carry dupe-adjacent items.
  • Getting Flagged: Overtly discussing knockoffs can risk a seller’s store. Don’t jeopardize their livelihood to satisfy your curiosity.
  • Subtle Approach (If you choose to contact):
    • Focus on a listed item visually similar to what you’re after.
    • Phrase questions indirectly: “Do you have other colours of this style?” or “Do you carry similar items to this one?”.
    • Don’t explicitly mention brand names.

Important: Expect many sellers to ignore your requests. This strategy should be something other than your primary dupe-finding tactic. Image search and visual browsing within AliExpress should be your first approaches.

Unspoken Rules for AliExpress Hidden Link Users

  • Don’t Mention Brands: Buyers and sellers in spaces focused on hidden links generally follow “don’t ask, don’t tell” in their communications. No one explicitly uses brand names to avoid flagging items.
  • Code Words: Phrases like “designer inspired,” misspellings of brand names, or vague descriptions become a sort of secret language to hint at the product’s true nature.
  • Review Importance: Since you can’t see the item on a standard listing, buyers heavily rely on hidden reviews within social media groups, forums, etc. This social proof becomes vital.


Beyond individual searches on AliExpress, there’s a whole subculture dedicated to sharing “hidden links” to designer-inspired items on AliExpress.

Think of these as:

  • Social Media Groups: There are dedicated Facebook groups, subreddits, forums, Discord servers, Telegram channels, and sometimes even TikTok posts showcasing and sharing hidden AliExpress links for dupe-like items.
  • Ever-Changing: What makes these hidden links tricky is that sellers frequently change them to avoid getting caught. Links shared one day might not work the next.
  • Caveats:
    • Vetting Required: These communities can be hit-or-miss with information reliability. Take everything with a grain of salt.
    • Focus on Reviews: Never purchase based on link sharing alone. Focus on seller reviews to evaluate an item before placing an order.
    • Risk Tolerance: Some of these communities operate in an ethical grey area where counterfeit goods pop up alongside dupes. Proceed with extreme caution.

Important Point: I need help directly sharing links to groups or providing instructions on finding them (due to their sometimes questionable nature). However, understanding they exist is part of the complete picture of how people look for dupes.


Since you’ll likely buy dupes without seeing them in person, you must do homework to protect yourself from a disappointing purchase.

Here’s what to focus on:

Importance of Reviews

When evaluating dupes on AliExpress, customer reviews are your lifeline. They provide insights you can’t get from product photos or descriptions alone.

Here’s why they’re crucial:

  • Beyond Appearances: While sellers use appealing images, reviews from individuals who’ve received the item expose the actual reality.
  • Clues about Quality: Comments like “fabric feels cheap,” “hardware broke quickly,” or “stitching is poorly done” indicate an item will likely fall apart after minimal use.
  • Honesty about Likeness: Reviews tell you whether the dupe looks similar to the designer’s inspiration in real life or if it’s a poor imitation.
  • Buyer Photos: If reviews include photos, these are invaluable! They offer the most realistic representation of the product.
  • Spotting Fakes: A mix of overly positive one-line reviews and a lack of detail suggests fake accounts were used to boost the product’s rating.

Essential Tip: Don’t just focus on the overall star rating. Read the actual comments within the reviews for clues about quality, accuracy, and potential issues.

Red Flags

Trust your gut instincts when browsing for dupes. Look out for these warning signs that often accompany low-quality or deceptive listings:

  • Too Good to Be True Prices: If a designer-inspired item is priced far below what you’d reasonably expect for a decent-quality dupe, tread carefully. This can indicate cheaply made materials, sloppy construction, or the possibility of a counterfeit product.
  • Vague Descriptions and Stock Photos: Sellers invested in selling legitimate dupes typically put effort into their product listings. A lack of detailed descriptions, multiple photos of the actual item, or reliance solely on generic stock images should raise suspicion.
  • Limited to No Reviews: Proceed cautiously if a product has few or no reviews. Established sellers, even those specializing in dupes, generally have customer feedback for reference.
  • Evasive Seller Behavior: When contacting a seller with a pre-purchase question, an unusually delayed response, lack of clarity in their answer, or an unwillingness to provide basic information are signs of reconsidering the purchase.

Remember: While these red flags don’t automatically guarantee a lousy product, they signal a higher risk of disappointment. It’s wise to weigh them when deciding whether to purchase an item.


From the Seller’s Perspective

  • Listing Creation: A seller offering designer replicas/dupes might create a misleading product listing on AliExpress. This listing might:
    • Feature seemingly unrelated items (i.e., household goods, phone cases)
    • Include intentional typos of a designer brand name in the title/description.
    • Include vague images that do not truly reflect the actual product being sold.
  • Hidden Link Generation: The product page with this ‘fake’ description has a unique web address (what you see in your browser’s address bar). This URL is the hidden link.
  • Promotion: The seller often won’t overtly advertise this link on AliExpress. Instead, they may share it:
    • In closed social media groups/forums dedicated to knockoff discussion
    • Through direct messages with buyers who inquire about ‘other’ items

From the Buyer’s Perspective

  • Finding the Link: Buyers obtain hidden links through social media groups or direct seller contact or occasionally stumble upon them using specific searches.
  • Accessing the Listing: Clicking the hidden link takes the buyer to the ‘fake’ product page they created. The description often has instructions or code words for the customer to communicate which item they want.
  • Risky Transaction: Communication and payment often shift off AliExpress to platforms like WhatsApp due to hidden links violating AliExpress’s rules. Buyers need more consumer protections in this scenario.

Important Notes

  • Ever-Changing: Sellers frequently update hidden links to evade detection. Links valid today might become inactive tomorrow.
  • Not for the Faint of Heart: The process could be more reliable but comes with the risks of being scammed or receiving low-quality items.

Remember: I’m explaining how the process works for knowledge purposes, NOT advocating using hidden links. There are far better, more ethical ways to find great deals and explore style trends!


Unfortunately, there’s no simple “yes” or “no” answer regarding the safety of AliExpress hidden links. Here’s a breakdown of the various risk factors to consider:

Reasons Why Hidden Links Can Be Unsafe

  • Quality Concerns: Replicas and dupes obtained through hidden links are notorious for inconsistent quality. You might receive flimsy items with poor construction that look different from the photos you were initially shown.
  • Scams: Since sellers who leverage hidden links frequently change them and rely on off-platform transactions, there’s a heightened risk of being scammed. They could take your money and provide nothing in return.
  • Legal Trouble: Depending on your country’s import laws, knowingly purchasing counterfeit goods could result in your items being seized at customs or even lead to legal penalties.
  • Security Risks: Communicating and paying for hidden link items often shifts off the AliExpress platform. This can make your personal information and payment details more vulnerable.
  • Lack of Protection: AliExpress has buyer protection programs that become constrained when transactions and communications stray from the official platform.

A Bit of Nuance

  • Not All Sellers Are Equal: Some sellers specializing in dupes, even hidden link ones, operate more reliably than others. This often depends on their reputation within closed social media groups.
  • The Dupe Spectrum: It’s important to remember that hidden links sometimes advertise items within grey areas, like heavily “inspired-by” pieces without counterfeit logos. These are ethically distinct from direct fakes but are still not technically allowed on AliExpress.

Before You Go

The hidden link system on AliExpress inherently prioritizes secrecy over protection. There’s always a heightened risk involved compared to standard purchases on AliExpress.

Here’s what to ask yourself:

  • Is the risk of potential issues and lack of buyer protection worth the chance of scoring a cheap “designer” piece?
  • Would you be comfortable potentially losing money and having no recourse for resolving the issue?

It’s crucial to approach AliExpress’s hidden links with your eyes wide open to the potential downsides before taking the plunge because the quest for designer-inspired looks can be an adventure but be aware of the risks, and know there are other ethical ways to elevate your wardrobe. Happy bargain hunting!

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